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Driving Tourism Development: Multicriteria Decision-Making in Rio de Janeiro’s Tourism Sector

In: Sustainable and Resilient Businesses in the Global Economy

Author

Listed:
  • Fernanda A. Ferreira

    (UNIAG, CiTUR, ESHT, Polytechnic of Porto)

  • José Augusto Fonseca Pinto Coutinho

    (Universidade Federal Fluminense)

  • Carlos Francisco Simões Gomes

    (Universidade Federal Fluminense)

  • Marcos Santos

    (Instituto Militar de Engenharia)

Abstract

As operations stabilized after the onset of the Covid-19 pandemic, many economic sectors have gradually resumed activities, with some nearing pre-pandemic levels. Tourism is no exception, as it continues to be used as a source of resource acquisition and socioeconomic development. The purpose of this study is to promote the development of the tourism sector in the municipality of Rio de Janeiro by applying the Analytic Hierarchy Process (AHP) and AHP-Gaussian (AHP-G) multicriteria analysis methods to support potential public and/or private investments in tourism. The findings of this study will help a travel agency make a strategic decision about where to open a new branch, taking into account the sector’s potential in Rio de Janeiro. The study found that São Conrado and Ipanema are ideal neighbourhoods for establishing a new travel agency branch. Furthermore, the methodology used in this study can be used as a guideline for other organizations in the field looking to undertake similar evaluations, providing a structured approach to decision-making and investment evaluation.

Suggested Citation

  • Fernanda A. Ferreira & José Augusto Fonseca Pinto Coutinho & Carlos Francisco Simões Gomes & Marcos Santos, 2025. "Driving Tourism Development: Multicriteria Decision-Making in Rio de Janeiro’s Tourism Sector," Springer Proceedings in Business and Economics, in: Adina Letiția Negrușa & Monica Maria Coroş & Mark Anthony Camilleri (ed.), Sustainable and Resilient Businesses in the Global Economy, pages 19-30, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-75883-6_2
    DOI: 10.1007/978-3-031-75883-6_2
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