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To Electrify or Not? Managing “Drivers” of Electric Vehicle Adoption in the United Arab Emirates

In: Navigating Economic Uncertainty - Vol. 2

Author

Listed:
  • Ensar Mekić

    (College of Economics & Political Science, Sultan Qaboos University
    International Burch University)

  • Alen Rešidović

    (International Burch University)

Abstract

Although numerous studies explored electric vehicle (EV) adoption using various extensions of the technology acceptance model, the moderating role of age remains unclear. This study aims to investigate the interactions among perceived usefulness (PU), perceived ease of use (PE), consumer innovativeness, product attributes, attitude toward product, and purchase intention, as well as moderating effects of the age of customers in the United Arab Emirates (UAE). Data were collected through a structured survey. The sample was composed of 212 responses, well balanced across various characteristics. A hypothetical model was developed using structural equation modeling, and upon confirmation of the validity and reliability of the measures, the model was tested. The empirical results indicate that while product attributes and consumer innovativeness do not directly affect attitude toward the product, PE and PU have a statistically significant direct effect on attitude toward the product. Consequentially, attitude toward the product appears to be a significant predictor of purchase intention. The age significantly moderates the effects of PU and PE on attitudes toward EVs. Theoretical and practical implications are further discussed.

Suggested Citation

  • Ensar Mekić & Alen Rešidović, 2025. "To Electrify or Not? Managing “Drivers” of Electric Vehicle Adoption in the United Arab Emirates," Springer Proceedings in Business and Economics, in: Hyrije Abazi-Alili & Abdylmenaf Bexheti & Veland Ramadani & Carmem Leal & Carlos Peixeira Marques (ed.), Navigating Economic Uncertainty - Vol. 2, pages 59-76, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-73510-3_4
    DOI: 10.1007/978-3-031-73510-3_4
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