IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-72494-7_6.html
   My bibliography  Save this book chapter

Optimizing Smartphone’s Back Panel Material Selection: A Comprehensive Analysis Using House of Quality (HOQ)

Author

Listed:
  • Ali Al Mamun

    (Khulna University of Engineering & Technology)

  • Subrata Talapatra

    (Khulna University of Engineering & Technology)

  • Md. Omar Faruk

    (University of Barisal)

  • H. M. Belal

    (Liverpool John Moores University)

Abstract

This study aims to analyse the characteristics of the back material used in Organization Z’s smartphones compared to those of other market competitors, following customer requirements. It also seeks to identify the most suitable material to increase customer satisfaction. Using the main tool of Quality Function Deployment (QFD), the House of Quality (HOQ), absolute and relative weight values were identified. These values were based on customer requirements, which were obtained from a customer survey, and on technical descriptors. These values guided the selection of an optimal material. Among the materials studied, alkali-aluminosilicate sheet glass emerged as the most suitable, exhibiting the highest absolute and relative weights. This chosen material, alkali-aluminosilicate sheet glass, was expected to meet customer demands most effectively. Overall, the study yielded valuable insights for decision-making and improving customer satisfaction in Organization Z’s smartphone offerings.

Suggested Citation

  • Ali Al Mamun & Subrata Talapatra & Md. Omar Faruk & H. M. Belal, 2025. "Optimizing Smartphone’s Back Panel Material Selection: A Comprehensive Analysis Using House of Quality (HOQ)," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-72494-7_6
    DOI: 10.1007/978-3-031-72494-7_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-72494-7_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.