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Applying the Scale Up and Stakeholder Methodologies to Design an Innovation Hub for the O&G and Energy Ecosystem in Brazil

Author

Listed:
  • Ricardo Ramos

    (Petróleo Brasileiro S.A.—Petrobras)

  • Ricardo Marquini

    (TotalEnergies)

  • Melissa Fernandez

    (Brazilian Institute of Oil and Gas—IBP)

  • Patricia Grabowsky

    (Ocyan)

  • Rodrigo Lemos

    (Ocyan)

  • Guilherme Pinto

    (SBM Offshore)

  • C. T. A. Jorge Junior

    (TBG—Transpostadora Brasileira Gasoduto Bolívia-Brasil)

  • Ivan Cruz

    (Subsea 7)

Abstract

This paper presents the methodology applied in the design of an Innovation Hub focused on the challenges of the Oil and Gas (O&G) and Energy ecosystem in Brazil. The process was comprised of a pioneer joint effort of 12 corporations (O&G and Energy companies, Suppliers, Big Techs) and two industry associations. The methodology covered the problem definition, the benchmarking of co-creation programs and innovation hubs, the ideation to diagnose pains and propose solution strategies for the innovation ecosystem, and the application of the “Scale Up Ecosystem” and “Stakeholder Model” frameworks in an integrated manner for modelling the innovation ecosystem and the innovation hub. Our findings include a new conceptual model for the innovation ecosystem in the O&GE sector and a schematic representation of an innovation hub. That schematic was adopted as a reference to the creation and launch of the iUP—IBP Innovation Hub and its initiatives.

Suggested Citation

  • Ricardo Ramos & Ricardo Marquini & Melissa Fernandez & Patricia Grabowsky & Rodrigo Lemos & Guilherme Pinto & C. T. A. Jorge Junior & Ivan Cruz, 2025. "Applying the Scale Up and Stakeholder Methodologies to Design an Innovation Hub for the O&G and Energy Ecosystem in Brazil," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-72490-9_59
    DOI: 10.1007/978-3-031-72490-9_59
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