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Innovation Adoption in the Agri-Food System: The Influence of Perceived Innovation Characteristics with Alternative Proteins

Author

Listed:
  • Marcela Naves Costa Ribeiro

    (São Paulo University)

  • Eduardo Pinheiro Gondim Vasconcellos

    (São Paulo University)

  • Andrea Aparecida Costa Mineiro

    (Institute of Production Engineering and Management, Itajubá Federal University)

Abstract

The innovation adoption can be influenced by different perceived innovation characteristics, which vary from sector to sector. The agri-food system is an extremely important sector that has undergone several transformations due to its responsibility to feed a rapidly growing population while facing climate change and resource scarcity. This challenge presents the sector with the possibility of various innovations. However, for the innovation adoption to occur efficiently, it is necessary to identify the perceived innovation characteristics that may influence innovation adoption, which is the objective of this study. For this purpose, semi-structured interviews were conducted with managers involved in the innovation adoption in the agri-food system. It was possible to verify that the following perceived innovation characteristics influence the innovation adoption in the agri-food system: Compatibility and Market Demand, Relative or Economic Advantage, Complexity, Testability, Visibility and Uncertainty.

Suggested Citation

  • Marcela Naves Costa Ribeiro & Eduardo Pinheiro Gondim Vasconcellos & Andrea Aparecida Costa Mineiro, 2025. "Innovation Adoption in the Agri-Food System: The Influence of Perceived Innovation Characteristics with Alternative Proteins," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-72490-9_42
    DOI: 10.1007/978-3-031-72490-9_42
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