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Consumers’ Attitude Towards Energy-Related Digital Solutions in Europe

In: Human-Centred Technology Management for a Sustainable Future

Author

Listed:
  • Patrícia Abreu

    (INESC TEC
    University of Porto)

  • Sara Correia Neves

    (INESC TEC)

  • José Coelho Rodrigues

    (INESC TEC
    University of Porto)

Abstract

Digital transformation has been taking place for several decades in different sectors of activity and is contributing significantly to mitigating the environmental impacts of those sectors. Various digital solutions are related to energy consumption and production, which is crucial to ensure continuous decarbonisation. Most of them are targeted to be used by general consumers. Therefore, it is essential to consider consumers' attitudes towards those solutions and their adoption behaviour to ensure a broad diffusion of them. This study uses the Technology Acceptance Model to understand the adoption of energy-related digital solutions in Europe. We conclude that the perceived usefulness of the solutions is more relevant in attitude formation than the perceived ease of use. Moreover, attitude highly influences adoption behaviour, as reported in the literature. Finally, these relations seem to be highly influenced by the belief that, by adopting digital solutions, consumers contribute to a better balance between energy supply and demand.

Suggested Citation

  • Patrícia Abreu & Sara Correia Neves & José Coelho Rodrigues, 2024. "Consumers’ Attitude Towards Energy-Related Digital Solutions in Europe," Springer Proceedings in Business and Economics, in: Ricardo Zimmermann & José Coelho Rodrigues & Ana Simoes & Gustavo Dalmarco (ed.), Human-Centred Technology Management for a Sustainable Future, pages 301-309, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-72486-2_32
    DOI: 10.1007/978-3-031-72486-2_32
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