IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-67511-9_5.html
   My bibliography  Save this book chapter

Analysing the Role of Electronic Word of Mouth (eWOM) in Shaping Consumer Intent and Behaviour Towards Eco-Friendly Tourism Destinations

In: Sustainability and Financial Services in the Digital Age

Author

Listed:
  • Mohsen Brahmi

    (FEM, University of Sfax)

  • Mihir Joshi

    (FMS WISDOM, Banasthali Vidyapith University)

  • Ishita Shivpuri

    (FMS WISDOM, Banasthali Vidyapith University)

Abstract

In this study the researchers evaluate the impact of electronic word of mouth on components of TPB theory besides evaluating the impact of Ewom on Destination Image, attitude and subjective norms. The study also determines the impact of environmental concern on attitude and subjective norm among the tourists in Eco-friendly tourist destinations. We applied quantitative methodology to test the relationship in the proposed model with an Indian sample of 250 respondents. The results of structural equation modelling revealed a significant effect of Ewom on Destination Image while Attitude mediates the relation of environmental concern and Consumer Intent towards eco-friendly tourism destinations.

Suggested Citation

  • Mohsen Brahmi & Mihir Joshi & Ishita Shivpuri, 2024. "Analysing the Role of Electronic Word of Mouth (eWOM) in Shaping Consumer Intent and Behaviour Towards Eco-Friendly Tourism Destinations," Springer Proceedings in Business and Economics, in: Nadia Mansour & Lorenzo M. Bujosa Vadell (ed.), Sustainability and Financial Services in the Digital Age, pages 73-87, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-67511-9_5
    DOI: 10.1007/978-3-031-67511-9_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-67511-9_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.