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Tech-Infused Bites: Customer Adoption Factors in Quick Commerce Food Delivery Services

In: Sustainability and Financial Services in the Digital Age

Author

Listed:
  • K. P. Jaheer Mukthar

    (Kristu Jayanti College Autonomous)

  • Mohammed Taslim

    (University of Technology and Applied Sciences)

  • C. Nagadeepa

    (Kristu Jayanti College Autonomous)

Abstract

The Quick Commerce (Q-Commerce) sector has witnessed significant growth in recent years, reshaping the dynamics of the food industry. This study investigates the factors influencing customer satisfaction and adoption within the Q-Commerce landscape. The introduction provides a comprehensive overview of the burgeoning Q-Commerce sector, emphasizing its impact on the food delivery ecosystem. With a focus on technological advancements, diverse menu offerings, and promotional strategies, this research aims to uncover the key drivers shaping user preferences. The study employs a quantitative approach, utilizing a structured survey instrument to collect data from 400 participants. Through multiple regression analysis, the research evaluates the impact of independent variables, including delivery time, menu variety, promotional offers, customer reviews & ratings, technological integration, and quality/trust, on the dependent variable of customer satisfaction and adoption. The findings offer valuable insights for Q-Commerce platforms, providing a roadmap for enhancing user experiences, optimizing service delivery, and contributing to the overall sustainability of the food industry.

Suggested Citation

  • K. P. Jaheer Mukthar & Mohammed Taslim & C. Nagadeepa, 2024. "Tech-Infused Bites: Customer Adoption Factors in Quick Commerce Food Delivery Services," Springer Proceedings in Business and Economics, in: Nadia Mansour & Lorenzo M. Bujosa Vadell (ed.), Sustainability and Financial Services in the Digital Age, pages 173-183, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-67511-9_11
    DOI: 10.1007/978-3-031-67511-9_11
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