IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-65115-1_5.html
   My bibliography  Save this book chapter

Italian Museums, Sustainability, and the Voice of Generation Z

In: Embracing Sustainability Management Through Excellence in Services

Author

Listed:
  • Annamaria Esposito

    (University IULM)

  • Chiara Fisichella

    (University IULM)

Abstract

The paper explores cultural narratives and values of the future, investigating the intersection between the communication of sustainability by Italian museums, and the expectations of new museumgoers, Generation Z. To this end, the paper studies the Gen Z views on sustainability in museums. Starting from a survey of 340 participants, this study highlights the social dimension of sustainability as a predominant concern for these young people, signaling a shift in expectations that museums must address, to remain relevant for them. Furthermore, the paper discusses issue of how sustainability practices are communicated in Italian museums and how their messages reflect the values and aspirations of younger generations. Thanks to quantitative methods, the paper highlights several sustainability-related terms most used in museums’ communications. This analysis attempts not only to identify a lexicon of sustainability, but also to evaluate its effectiveness in meeting the needs of Gen Z and engaging them. First results offer museums an argument to reevaluate and innovate their communication strategies to be closer to the sustainability ethic of the new generation. In essence, the paper serves as a call to action for Italian museums to embrace a more inclusive approach to sustainability, one that resonates with the voices of Gen Z and promotes a legacy of cultural commitment and responsibility.

Suggested Citation

  • Annamaria Esposito & Chiara Fisichella, 2024. "Italian Museums, Sustainability, and the Voice of Generation Z," Springer Proceedings in Business and Economics, in: Maria Vincenza Ciasullo & Jacques Martin & Federico Brunetti (ed.), Embracing Sustainability Management Through Excellence in Services, pages 90-105, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-65115-1_5
    DOI: 10.1007/978-3-031-65115-1_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-65115-1_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.