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Influencers and Tourism: Story of a Recent and Revolutionary Phenomenon: What Does Bibliometric Analysis Reveal

In: Information and Communication Technologies in Tourism 2024

Author

Listed:
  • Soufiane Benhaida

    (Cadi Ayyad University)

  • Larbi Safaa

    (Cadi Ayyad University)

  • Dalia Perkumiené

    (Vytautas Magnus University)

Abstract

The field of tourism has recently undergone a revolutionary transformation, driven by the rapid expansion of digital platforms and the simultaneous rise of influencer culture. The convergence of these factors has led to a noticeable realignment in how tourists perceive travel destinations. Influencers now play a central role, leveraging genuine and superficial credibility and expertise in specific domains. This phenomenon has captured the attention of scholars, practitioners, and policymakers, catalyzing a wave of research aimed at delving into the multifaceted intersection of influencers and tourism. This article presents a comprehensive bibliometric analysis to examine the scholarly output related to influencers and tourism over the past decade. This methodology provides a comprehensive overview, unveiling an abundant and diverse work. The study identifies 196 articles published between 2005 and 2023, involving 504 authors across 123 journals. Cluster analyses highlight a dynamic and nuanced recomposition of subthemes, reflective of an evolving reality in the making.

Suggested Citation

  • Soufiane Benhaida & Larbi Safaa & Dalia Perkumiené, 2024. "Influencers and Tourism: Story of a Recent and Revolutionary Phenomenon: What Does Bibliometric Analysis Reveal," Springer Proceedings in Business and Economics, in: Katerina Berezina & Lyndon Nixon & Aarni Tuomi (ed.), Information and Communication Technologies in Tourism 2024, pages 421-433, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-58839-6_43
    DOI: 10.1007/978-3-031-58839-6_43
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