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Technologies of Eco-Branding of the Region’s Industrial Complex

In: Finance, Economics, and Industry for Sustainable Development

Author

Listed:
  • Lyudmila M. Davidenko

    (Toraighyrov University)

  • Maxim A. Miller

    (Omsk Scientific Center of Siberian Branch of Russian Academy of Sciences)

  • Nurzhanat M. Sherimova

    (Toraighyrov University)

Abstract

Symbiosis of technology of production and sale of ecological products, establishment of technological links in the promotion of ecological branding of industrial products and the development of recommendations for participants of “green” integration can become the basis for prospective research in the directions of “green” economy. According to global trends, taking into account the energy transition, the transformation of human capital towards a new perception of the ecosystem is expected in the near future. In this regard, the need of companies and their contact audience for special environmental branding technologies are increasing. The aim of the study is to substantiate the need for eco-branding of the industrial complex of the region based on the systematisation of approaches to promote green branding, green production and green financing. Achievement of the goal is associated with the processing of reliable statistical information, which allows us to identify the prospects of ESG transformation, as well as to detail the factors of eco-branding influence on the management system of companies. The paper provides the sectoral specialisation of environmental branding of small- and medium-sized businesses in the Republic of Kazakhstan. For the development of technological integration of clean industries, the authors propose a model design of a digital guidebook for participants of “green” integration. The conclusion is made about the expediency of scientifically grounded coordination in the areas of development of clean production technologies, green marketing and eco-branding of small- and medium-sized enterprises in the Republic of Kazakhstan. For the development of technological integration of cleaner production, the authors propose a model design of a digital guidebook for participants of “green” integration. The conclusion is made about the expediency of science-based coordination in the areas of clean production technology development, “green” marketing, environmental management and “green” financing.

Suggested Citation

  • Lyudmila M. Davidenko & Maxim A. Miller & Nurzhanat M. Sherimova, 2024. "Technologies of Eco-Branding of the Region’s Industrial Complex," Springer Proceedings in Business and Economics, in: Anna Rumyantseva & Hod Anyigba & Elena Sintsova & Natalia V. Vasilenko (ed.), Finance, Economics, and Industry for Sustainable Development, pages 413-423, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-56380-5_37
    DOI: 10.1007/978-3-031-56380-5_37
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