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The Digital Transformation of Hybrid and Virtual Meetings and Events in the Greek Meetings Industry

In: Recent Advancements in Tourism Business, Technology and Social Sciences

Author

Listed:
  • Athina Papageorgiou

    (University of West Attica)

  • Alexandra Chalkia

    (University of West Attica)

Abstract

The COVID-19 pandemic has changed the way conferences and events are organized. The need to avoid congestion and minimize transportation has resulted in a shift toward virtual platforms. Our work aimed to compare the attractiveness of virtual and physical meetings and events using a comprehensive questionnaire and literature review. Our research revealed that younger individuals prefer to participate in virtual events, whereas older individuals favor physical participation. In-person congresses offer a more stimulating experience than virtual ones that need to adopt ways to enhance interactivity in order to attract a wider audience.

Suggested Citation

  • Athina Papageorgiou & Alexandra Chalkia, 2024. "The Digital Transformation of Hybrid and Virtual Meetings and Events in the Greek Meetings Industry," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 83-94, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-54342-5_6
    DOI: 10.1007/978-3-031-54342-5_6
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    More about this item

    Keywords

    Hybrid meetings; Virtual meetings; Event organization; COVID-19; Professional congress organizers; Audiovisual equipment; Rental companies; Hotels;
    All these keywords.

    JEL classification:

    • Z31 - Other Special Topics - - Tourism Economics - - - Industry Studies
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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