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Strategic Approach to Thermal Tourism During and After Covid-19

In: Recent Advancements in Tourism Business, Technology and Social Sciences

Author

Listed:
  • Dália Liberato

    (School of Hospitality and Tourism of Polytechnic Institute of Porto (ESHT)
    CiTUR—Centre for Tourism Research, Development, and Innovation, CEI—Centre for Intercultural Studies, Portugal, and UNIAG—Applied Management Research Unit)

  • Joana A. Quintela

    (Portucalense University (UPT), REMIT—Research On Economics, Management, and Information Technologies)

  • Paulo Neto

    (School of Hospitality and Tourism of Polytechnic Institute of Porto (ESHT))

  • Pedro Liberato

    (School of Hospitality and Tourism of Polytechnic Institute of Porto (ESHT)
    CiTUR—Centre for Tourism Research, Development, and Innovation, CEI—Centre for Intercultural Studies, Portugal, and UNIAG—Applied Management Research Unit)

  • Filipa Brandão

    (GOVCOPP—Research Centre On Governance, Competitiveness and Public Policies, Management, Industrial Engineering and Tourism, University of Aveiro)

  • Elga Costa

    (School of Hospitality and Tourism of Polytechnic Institute of Porto (ESHT)
    CiTUR—Centre for Tourism Research, Development, and Innovation)

Abstract

Health and wellness have become important motives for consumption, attracting the researchers’ interest. One of the current challenges in academic research and in the wellness tourism industry is the conceptual development related to the key term wellness. In recent years in Europe, classical thermalism, focused essentially on the “cure” dimension, has been replaced by modern thermalism, which is particularly based on the “wellness” dimension, and the offer is more focused on preventive therapeutic motivations, combined with recreational and tourism aspects. Although the pandemic period led to the stagnation of tourism businesses, health tourism capitalized on the opportunity and developed successfully from the impact of the pandemic. The main objective of this work is to understand the challenges and strategies of the sector during and after Covid-19, namely whether the impact of the pandemic confirmed the need to reassess products and services, with complementary and composite offers that combine nature, sports, and nutrition, among others. A qualitative methodology approach was used to answer this objective, drawing on semi-structured interviews. The results report the challenges that Covid-19 represented to the sector, regarding the expenses increasing with disease prevention and equipment maintenance, the lack of investment, and the decrease in wellness products consumption.

Suggested Citation

  • Dália Liberato & Joana A. Quintela & Paulo Neto & Pedro Liberato & Filipa Brandão & Elga Costa, 2024. "Strategic Approach to Thermal Tourism During and After Covid-19," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 641-652, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-54342-5_40
    DOI: 10.1007/978-3-031-54342-5_40
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    More about this item

    Keywords

    Thermal tourism; Wellness; Health; Covid-19; Tourism industry;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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