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The Digital Transformation of Tourism. Case Study of Greek Tourism

In: Recent Advancements in Tourism Business, Technology and Social Sciences

Author

Listed:
  • Aristeidis Bakalis

    (University of Patras)

  • Constantinos Halkiopoulos

    (University of Patras)

  • Hera Antonopoulou

    (University of Patras)

Abstract

In this paper, the instance of Greek tourism was examined by analyzing the figures that characterize Greek tourism and the factors that contribute to its growth. The comprehensive examination of the characteristics and technologies of those contributing to its digitization and improvement over time was emphasized. To accomplish the objectives, the work began with an introduction to the concept of tourism and a review of its history. In addition, the categories of tourism were discussed, with an emphasis on tourism as a product that contributes to the growth of the economy. It was determined which technologies contribute to the digitization and promotion of Greek tourism, as well as its challenges in the new reality. Then, as a case study, the Greek tourism industry, its dimensions over time, and the new technologies that contribute to its digitization and promotion were examined. It was discovered that, thanks to new technologies, Greek tourism is in an excellent position to effectively meet the new challenges of the post-COVID era.

Suggested Citation

  • Aristeidis Bakalis & Constantinos Halkiopoulos & Hera Antonopoulou, 2024. "The Digital Transformation of Tourism. Case Study of Greek Tourism," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 121-157, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-54338-8_9
    DOI: 10.1007/978-3-031-54338-8_9
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    More about this item

    Keywords

    Digital transformation; Tourism business; Greek tourism; Digital marketing;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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