IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-54338-8_4.html
   My bibliography  Save this book chapter

How the Role of Language and the Country of Origin Affects Online Hotel Ratings? Which One Prevails?

In: Recent Advancements in Tourism Business, Technology and Social Sciences

Author

Listed:
  • Beatriz Gaspar Conceição

    (Núcleo Industrial de Murtede, Lote 5)

  • Rui Augusto Costa

    (University of Aveiro
    GOVCOPP, Research Unit on Governance, Competitiveness and Public Policies)

  • Adriana Fumi Chim-Miki

    (GOVCOPP, Research Unit on Governance, Competitiveness and Public Policies
    Federal University of Campina Grande)

Abstract

The evolution of digital technologies and online reviews has become very important in the tourism industry, especially in the hospitality sector. Considering that travellers’ purchasing decisions are increasingly being influenced by online review websites, platforms for travellers to share their experiences and express their opinions have become more important. Factors such as the country of origin and the language affects the online rating behaviour of travellers. However, there is limited empirical work directly related to how the country of origin affects rating behaviour, and less well examined too is the role of language in online hotel ratings. As the country of origin and the language play a major role today and particularly in the hospitality sector, it is of paramount importance to investigate how the country of origin and the use of a different language can affect online hotel rankings. For the realization of the empirical study, Hotel Moliceiro was selected, a charming 4-star hotel located in the Centre of Aveiro, Portugal. TripAdvisor was the platform used to collect the comments, between 2015 and 2020. The analysis allows us to conclude that not only there is a smaller number of positive reviews in comments written in English, but also the use of domestic language in comments affects positively online ratings. Understanding the relationships between country of origin and the role of language in online hotel rankings is a key strategic resource for both strategic management and marketing for hotels’ managers, and for tourism destinations management organizations.

Suggested Citation

  • Beatriz Gaspar Conceição & Rui Augusto Costa & Adriana Fumi Chim-Miki, 2024. "How the Role of Language and the Country of Origin Affects Online Hotel Ratings? Which One Prevails?," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 51-62, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-54338-8_4
    DOI: 10.1007/978-3-031-54338-8_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Keywords

    eWOM; Language; Country of origin; Online ratings; Hotels;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-54338-8_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.