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Linking Destination Attributes and Overall Satisfaction in a Cultural UNESCO World Heritage Site Destination

In: Recent Advancements in Tourism Business, Technology and Social Sciences

Author

Listed:
  • Smiljana Pivčević

    (University of Split)

  • Ljiljana Najev Čačija

    (University of Split)

  • Ante Budimir Bekan

    (Meta Consulting)

Abstract

This study explores the linkages between satisfaction with destination attributes and overall satisfaction in a coastal UNESCO World Heritage Site cultural destination. The study is based on a representative sample of 600 tourists and uses exploratory factor analysis to unveil the underlying factors of bundled destination attributes. The relationship between the factors obtained and overall destination satisfaction based on affective, cognitive and fulfilment components is analysed in the next step. The study results provide implications for effective destination marketing and management and directions for future studies on the subject.

Suggested Citation

  • Smiljana Pivčević & Ljiljana Najev Čačija & Ante Budimir Bekan, 2024. "Linking Destination Attributes and Overall Satisfaction in a Cultural UNESCO World Heritage Site Destination," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 405-418, Springer.
  • Handle: RePEc:spr:prbchp:978-3-031-54338-8_22
    DOI: 10.1007/978-3-031-54338-8_22
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    More about this item

    Keywords

    Destination attributes; Tourists satisfaction; Cultural destination; UNESCO World heritage site; Destination marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z - Other Special Topics

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