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Big Data and Business Intelligence in Cruise Destinations

In: Tourism and ICTs: Advances in Data Science, Artificial Intelligence and Sustainability

Author

Listed:
  • Josep Maria Espinet

    (Universitat de Girona)

  • Carles Mulet-Forteza

    (Universitat de Les Illes Balears)

  • Berta Ferrer-Rosell

    (Universitat de Lleida)

Abstract

The aim of this research is to analyse the potential of Big Data and Business Intelligence in cruise destinations. This potentiality is faced from a managerial view management but also from a sustainable view management. Although the cruise industry is very small in relation to all tourism activity, in the places where ships embark/disembark or in the ports of call it has a large economic impact. The study focuses on the challenges and opportunities of big data and Business Intelligence differentiating between ports of embarkation/disembarkation and ports of call. This is conceptual research that makes a set of proposals for the application of Big Data and Business Intelligence based on the information that a cruise destination may have available.

Suggested Citation

  • Josep Maria Espinet & Carles Mulet-Forteza & Berta Ferrer-Rosell, 2024. "Big Data and Business Intelligence in Cruise Destinations," Springer Proceedings in Business and Economics, in: Antonio J. Guevara Plaza & Alfonso Cerezo Medina & Enrique Navarro Jurado (ed.), Tourism and ICTs: Advances in Data Science, Artificial Intelligence and Sustainability, pages 149-158, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-52607-7_14
    DOI: 10.1007/978-3-031-52607-7_14
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