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Innovation and AI: An Opportunity for Spanish Tourism in the Post COVID-19 Era

In: Tourism and ICTs: Advances in Data Science, Artificial Intelligence and Sustainability

Author

Listed:
  • Aimée Torres-Penalva

    (University of Alicante)

  • Luis Moreno-Izquierdo

    (University of Alicante)

Abstract

The value of innovation in economic activity is undeniable, as is the importance of tourism in the Spanish economy. However, tourism has traditionally been considered less innovative than other sectors, which has led to less attention being paid to research in this area. With the arrival of the pandemic and its destructive impact on tourism, interest in new technologies applied to the sector has reached its peak. For this reason, this paper seeks to determine whether the use of these technologies, and specifically AI, represents an opportunity for the Spanish tourism sector in the post-COVID-19 crisis. To this end, a descriptive analysis of several successful cases of the application of this technology in the sector is carried out, as well as a solution to one of the problems arising from this new situation: the use of face masks.

Suggested Citation

  • Aimée Torres-Penalva & Luis Moreno-Izquierdo, 2024. "Innovation and AI: An Opportunity for Spanish Tourism in the Post COVID-19 Era," Springer Proceedings in Business and Economics, in: Antonio J. Guevara Plaza & Alfonso Cerezo Medina & Enrique Navarro Jurado (ed.), Tourism and ICTs: Advances in Data Science, Artificial Intelligence and Sustainability, pages 113-122, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-52607-7_11
    DOI: 10.1007/978-3-031-52607-7_11
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    Keywords

    Tourism; Innovation; IA; COVID-19;
    All these keywords.

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