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Best Practices in Technology Usage for Promotion of Music Festivals in Spain

In: Tourism and ICTs: Advances in Data Science, Artificial Intelligence and Sustainability

Author

Listed:
  • Diego R. Toubes

    (Business Administration and Tourism School, Universitary Campus
    Universidade de Vigo)

  • Noelia Araújo-Vila

    (Universidade de Vigo)

  • José Antonio Fraiz-Brea

    (Universidade de Vigo)

Abstract

Technology plays a crucial role in the success of festivals and music events, contributing to the promotion of tourist destinations, optimization of dissemination processes, accessibility for attendees, and overall enhancement of their experience. This article presents a case study of best practices in the use of technology in festivals and music events in Spain, based on award-winning technological initiatives from the Talkfest Music Fest Summit, which promotes the Iberian Festival Awards. A cooperative benchmarking methodology is employed, and the challenges and directions in the face of the technological paradigm shift posed by artificial intelligence (AI) are assessed. The results provide updated insights into the best practices in technology usage in music events in Spain, as well as identifying challenges and trends in this field.

Suggested Citation

  • Diego R. Toubes & Noelia Araújo-Vila & José Antonio Fraiz-Brea, 2024. "Best Practices in Technology Usage for Promotion of Music Festivals in Spain," Springer Proceedings in Business and Economics, in: Antonio J. Guevara Plaza & Alfonso Cerezo Medina & Enrique Navarro Jurado (ed.), Tourism and ICTs: Advances in Data Science, Artificial Intelligence and Sustainability, pages 3-14, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-52607-7_1
    DOI: 10.1007/978-3-031-52607-7_1
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