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Strategies of Differentiation and Sustainable Tourism: The Case of the Gulf Countries

In: New Perspectives and Paradigms in Applied Economics and Business

Author

Listed:
  • I. Ajala

    (University of Wollongong in Dubai)

  • M. Rodrigo

    (University of Wollongong)

  • A. K. Irhanida

    (UOW Malaysia KDU Penang University College)

Abstract

The Gulf Cooperation Council (GCC) states are the most competitive touristic destinations in the Middle East and North Africa, mostly due to their stability which contrasts with the turmoil of other places in the region, especially after the Arab Spring. A number of cities and countries in that area compete to distinguish themselves as touristic destinations through branding in order to ultimately increase their soft power. This paper thus investigates strategies of differentiation to establish a competitive identity in tourism in the context of the Gulf countries and how their branding as sustainable touristic destinations is embedded in these strategies of differentiation.

Suggested Citation

  • I. Ajala & M. Rodrigo & A. K. Irhanida, 2024. "Strategies of Differentiation and Sustainable Tourism: The Case of the Gulf Countries," Springer Proceedings in Business and Economics, in: William C. Gartner (ed.), New Perspectives and Paradigms in Applied Economics and Business, pages 161-174, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-49951-7_12
    DOI: 10.1007/978-3-031-49951-7_12
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