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Digital Entrepreneurship Activities Among Gender Groups in Greek Agrifood Firms

In: Applied Economic Research and Trends

Author

Listed:
  • Afroditi Kitta

    (International Hellenic University)

  • Ourania Notta

    (International Hellenic University)

  • Aspasia Vlachvei

    (University of Western Macedonia)

Abstract

The purpose of this chapter is to provide insight into digital entrepreneurship through the gender lens in Greek agrifood firms. Especially, the study brings to light cultural factors, digital behaviour, marketing activities, and communication media towards e-marketing through gender differences. To achieve this aim, a survey of 91 participants (65 men and 26 women entrepreneurs) was conducted and the data were analyzed using the Principal Component Analysis.

Suggested Citation

  • Afroditi Kitta & Ourania Notta & Aspasia Vlachvei, 2024. "Digital Entrepreneurship Activities Among Gender Groups in Greek Agrifood Firms," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Applied Economic Research and Trends, chapter 0, pages 1223-1239, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-49105-4_70
    DOI: 10.1007/978-3-031-49105-4_70
    as

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