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E-commerce to Increase Sales in a Peruvian Importer of Hardware Items

In: Applied Economic Research and Trends

Author

Listed:
  • Guillermo S. Miñan Olivos

    (Universidad Tecnológica del Perú)

  • María Y. Busto Valdez

    (Universidad Cesar Vallejo)

  • Johan H. Espinoza Tumpay

    (Universidad Cesar Vallejo)

  • Williams E. Castillo Martínez

    (Universidad Cesar Vallejo)

  • Jairo Jaime Turriate Chávez

    (Universidad Tecnológica del Perú)

Abstract

The present chapter sought to demonstrate how e-commerce could increase sales in a Peruvian company importing hardware items. The chapter had a quantitative approach, a nonexperimental cross-sectional design, and a descriptive level. The study population was represented by all company sales and historical sales from 2020 to 2021 were sampled, as well as a sales projection for 2022; therefore, a non-probability sampling was used for convenience. The quantitative evaluation of sales was able to demonstrate that e-commerce managed to increase sales, even predicting a pessimistic behavior in the volume of these through the digital channel of Mercado Libre. Therefore, the study was able to conclude that e-commerce would increase sales in a Peruvian importer of hardware items, so it should proceed with the administrative and operational design so that sales begin their operation in the recommended Marketplace.

Suggested Citation

  • Guillermo S. Miñan Olivos & María Y. Busto Valdez & Johan H. Espinoza Tumpay & Williams E. Castillo Martínez & Jairo Jaime Turriate Chávez, 2024. "E-commerce to Increase Sales in a Peruvian Importer of Hardware Items," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Applied Economic Research and Trends, chapter 0, pages 1051-1061, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-49105-4_60
    DOI: 10.1007/978-3-031-49105-4_60
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