IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-49105-4_50.html
   My bibliography  Save this book chapter

The Impact of Insurance Needs Satisfaction on Consumers’ Purchase and Repurchase Intention

In: Applied Economic Research and Trends

Author

Listed:
  • Dimitrios Karnachoritis

    (School of Administrative, Economics and Social Sciences, University of West Attica)

  • Irene Samanta

    (School of Administrative, Economics and Social Sciences, University of West Attica)

Abstract

The purpose of this research was to examine the impact of insurance needs satisfaction on consumer’s purchase intention and repurchase intention. The satisfaction of needs touches the core of private insurance as well as the core of marketing. Specifically, this research examines whether needs satisfaction is a factor that affects the formation of the purchase intention and repurchase intention variables. In order to examine all the above, a qualitative research was held in inductive manner, under the research philosophy of phenomenology via depth interviews. Depth interviews were conducted in June of 2022 out of five professionals of the Greek insurance market. The thorough analysis of primary data and coding of the findings with interdisciplinary approach combined with the subjectivity and reflexivity of the researcher contributed to the completion of the construction of the theory. The correct coverage of the needs affects the fulfillment satisfaction of the customer’s insurance needs, and as a sequence, the needs satisfaction (needSat) affects the purchase intention as well as the repurchase intention.

Suggested Citation

  • Dimitrios Karnachoritis & Irene Samanta, 2024. "The Impact of Insurance Needs Satisfaction on Consumers’ Purchase and Repurchase Intention," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Applied Economic Research and Trends, chapter 0, pages 889-906, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-49105-4_50
    DOI: 10.1007/978-3-031-49105-4_50
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-49105-4_50. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.