Problems of e-commerce in the Field of Garments and an Increase in the Volume of Returns of Goods on This Basis

The work deals with the problem of managing and selling clothes through e-commerce systems and studying the main reason for returning goods, namely knitwear, hats, etc. The impossibility of remotely fitting the body and significantly reducing the return rate of goods. The objective of the study was to find out the details of the problems that caused the buyer to mistrust to make a choice in favor of e-commerce in clothing items, as well as the reasons for the increase in the volume of returned goods if such a choice had already been made. The study of these problems is seen as providing sufficient data for scientists interested in creating and managing digital platforms to solve these problems in favor of intensifying virtual trading networks as reliably as in the field of electronics, household appliances, etc. It is also a challenge to create opportunities for remote orders that correspond to the real characteristics of the customer's body with the specified ranges of deviations from the real dimensions in the body regions. Despite the many inventions created to create these types of services for the consumer, none have caught on that reduce garment return rates. For this purpose, the characteristic flaws of the virtual measurement platforms of clothing created for the solution of the problem were studied and the ways of their possible solution were outlined.