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Digital Transformation of Small and Medium-Sized Businesses

In: Chances and Challenges of Digital Management

Author

Listed:
  • Mariam Tvaradze

    (East European University)

Abstract

The modern era and especially the pandemic period has caused the need to make certain changes in all areas, especially in the business sector. The purpose of our research is to determine the stages of digital transformation of small and medium-sized businesses, identify given opportunities, highlight inevitable changes and transformations, and develop a transformation action plan based on the example of a specific business unit. 30 Georgian small and medium companies participated in our research. With the received information, we will be able to determine the need for their digital transformation, the possibilities of transformation and the sequence of changes, and we can generalize the obtained results to the sector. In the current period, it has become clear that digital transformation is of crucial importance: to accelerate changes, ensure stability and better understand the needs of clients. All this adds more relevance to the issue. The study will also discuss studies, practices and guidelines to demonstrate that digital transformation is today's priority, which involves transforming awareness, skills and tools.

Suggested Citation

  • Mariam Tvaradze, 2023. "Digital Transformation of Small and Medium-Sized Businesses," Springer Proceedings in Business and Economics, in: Richard C. Geibel & Shalva Machavariani (ed.), Chances and Challenges of Digital Management, pages 35-41, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-45601-5_4
    DOI: 10.1007/978-3-031-45601-5_4
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