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Measuring the Dimensions of Experiential-Sharing Behavior

In: Economic Recovery, Consolidation, and Sustainable Growth

Author

Listed:
  • Muhammad Dharma Tuah Putra Nasution

    (Universitas Pembangunan Panca Budi)

  • Yossie Rossanty

    (Universitas Pembangunan Panca Budi)

  • Pipit Buana Sari

    (Universitas Pembangunan Panca Budi)

Abstract

This preliminary study sought to validate the experiential-sharing behavior measurement scale using two factor analyses: principal component analysis and common component analysis. The analysis found a relationship between items that were mutually independent, forming two dimensions of experiential-sharing behavior: altruistic and self-actualization. These dimensions meet the measurement criteria suggested by scholars and academicians. This study provides a way for authors to enrich and deepen our knowledge regarding the stream of social media marketing. Practical contributions can be useful for decision-makers involved in marketing communications. The value of originality in research is specifically demonstrated through the reinterpretation of existing concepts within a different context.

Suggested Citation

  • Muhammad Dharma Tuah Putra Nasution & Yossie Rossanty & Pipit Buana Sari, 2023. "Measuring the Dimensions of Experiential-Sharing Behavior," Springer Proceedings in Business and Economics, in: Abdylmenaf Bexheti & Hyrije Abazi-Alili & Léo-Paul Dana & Veland Ramadani & Andrea Caputo (ed.), Economic Recovery, Consolidation, and Sustainable Growth, pages 143-165, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-42511-0_9
    DOI: 10.1007/978-3-031-42511-0_9
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