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Smart Homes Technologies Adoption: Effect of Social Trust and Risk Perception

In: Economic Recovery, Consolidation, and Sustainable Growth

Author

Listed:
  • Abhisek Dutta

    (NIIT University)

  • Raj K. Kovid

    (Sharda University)

  • Manisha Gupta

    (Sharda University)

  • Rajeev Sijaria

    (Jawaharlal Nehru University)

Abstract

Smart homes devices and services are being increasingly adopted globally in view of Industry 4.0. Thus, it becomes imperative to investigate the factors that lead to their adoption. The trust heuristic and technology acceptance model were used in the study to examine a technology adoption model to account for adoption of smart home services. Results show that acceptance is indirectly influenced by social trust through perceived utility. Contrarily, even though the relationship was found to be inversely connected, perceived risk did not significantly affect behavior-related desire to adopt smart houses. Using a survey (N = 200) and testing with partial least squares structural equation modeling, the study verified the findings. Further discussion of the study's results’ theoretical and practical consequences follows.

Suggested Citation

  • Abhisek Dutta & Raj K. Kovid & Manisha Gupta & Rajeev Sijaria, 2023. "Smart Homes Technologies Adoption: Effect of Social Trust and Risk Perception," Springer Proceedings in Business and Economics, in: Abdylmenaf Bexheti & Hyrije Abazi-Alili & Léo-Paul Dana & Veland Ramadani & Andrea Caputo (ed.), Economic Recovery, Consolidation, and Sustainable Growth, pages 727-739, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-42511-0_47
    DOI: 10.1007/978-3-031-42511-0_47
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