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Social Media, Buying Interest and Womenpreneur: A Review and a Call for Action

In: Economic Recovery, Consolidation, and Sustainable Growth

Author

Listed:
  • Riza Fanny Meutia

    (Universitas Medan Area)

  • Ahmad Rafiki

    (Universitas Medan Area)

  • Fahmi Natigor Nasution

    (Universitas Sumatera Utara)

Abstract

Entrepreneurship is the backbone of the nation's economy, entrepreneurship plays a very important role in reducing unemployment, providing jobs, reducing poverty, improving welfare and building national character. Meanwhile, women entrepreneurs play a very important role in starting business as well as the social media in supporting sustainable businesses. The study adopts content analysis technique where various sources are referred including reports, official documents and research articles. This includes the use of bibliometric analysis. The paper also explains the roots of research on social media, buying interest and women entrepreneurs. These three keywords of social media, buying interest and women entrepreneurs are interrelated and are importantly to be discussed by practitioners, academicians and other stakeholders.

Suggested Citation

  • Riza Fanny Meutia & Ahmad Rafiki & Fahmi Natigor Nasution, 2023. "Social Media, Buying Interest and Womenpreneur: A Review and a Call for Action," Springer Proceedings in Business and Economics, in: Abdylmenaf Bexheti & Hyrije Abazi-Alili & Léo-Paul Dana & Veland Ramadani & Andrea Caputo (ed.), Economic Recovery, Consolidation, and Sustainable Growth, pages 699-711, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-42511-0_45
    DOI: 10.1007/978-3-031-42511-0_45
    as

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