IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-42511-0_2.html
   My bibliography  Save this book chapter

Exploring Consumer Motivation to Participate in Sharing Economy

In: Economic Recovery, Consolidation, and Sustainable Growth

Author

Listed:
  • Murat Yildiz

    (Yıldız Technical University)

  • Meral Altan

    (Yıldız Technical University)

Abstract

With the increase in internet and web technologies, the sharing economy has become more popular in recent years. Policymakers and commercialized companies want to lead consumers to the sharing economy. This paper explores the effects of enjoyment, economic benefit, sustainability, and reputation motivations as psychological factors on the intention to participate in the sharing economy. In this context, a survey was conducted on Turkish and Mongolian consumers. In conclusion, we reach the positive effects of enjoyment and sustainability. We did not find the effect of economic utility and reputation on sharing intention. In addition, we performed an independent sampling t-test. As a result of the test, we found that Turkish consumers give more importance to sustainability and Mongolian consumers to enjoyment motives. Sustainability-oriented advertisements should be presented to Turkish consumers and enjoyment-oriented advertisements to Mongolian consumers. In addition to psychological factors, cultural differences can also affect the sustainability of sharing.

Suggested Citation

  • Murat Yildiz & Meral Altan, 2023. "Exploring Consumer Motivation to Participate in Sharing Economy," Springer Proceedings in Business and Economics, in: Abdylmenaf Bexheti & Hyrije Abazi-Alili & Léo-Paul Dana & Veland Ramadani & Andrea Caputo (ed.), Economic Recovery, Consolidation, and Sustainable Growth, pages 25-37, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-42511-0_2
    DOI: 10.1007/978-3-031-42511-0_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-42511-0_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.