IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-38541-4_14.html
   My bibliography  Save this book chapter

What Would Kachru Wear? A Discourse Analysis of Global Englishes in Fashion Weblogs from Expanding Circle Countries

In: Fashion Communication in the Digital Age

Author

Listed:
  • Lisa D. Lenoir

    (Indiana University)

Abstract

The fashion weblog (blog) emerged as a space on the Internet to disseminate colorful visuals and complementary stories to chronicle individual musings and promote brands. Fashion and beauty trends, retail news, on-the-street candid shots of personal style, and shopping hauls appeared on homepages and hamburger menus. Content creators connect viewers to matters of taste and socio-cultural implications of style and dress as a way of expression. Scholars look to understand its connection to gender; its cultural production practices; and its legitimacy in the print and digital journalism and media field. I aim to expand the discourse of fashion communication knowledge production of these cultural products and examine English as a lingua franca connecting bloggers from countries such as France, Brazil, and Japan across the digital landscape. This discourse analysis employs Braj Kachru’s model of Global Englishes to identify content and relies on theoretical frameworks of Gramsci’s hegemony and Bourdieu’s cultural capital to interpret rhetorical choices made. I argue English enables bloggers to make definitive statements about identity and culture and contribute to the international discourse about matters of taste.

Suggested Citation

  • Lisa D. Lenoir, 2023. "What Would Kachru Wear? A Discourse Analysis of Global Englishes in Fashion Weblogs from Expanding Circle Countries," Springer Proceedings in Business and Economics, in: Nadzeya Sabatini & Teresa Sádaba & Alessandro Tosi & Veronica Neri & Lorenzo Cantoni (ed.), Fashion Communication in the Digital Age, pages 144-149, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-38541-4_14
    DOI: 10.1007/978-3-031-38541-4_14
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-38541-4_14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.