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The Impact of Subjective Norms, Perceived Behavioral Control, and Purchase Intention on Purchase Behavior of Eco-Friendly Food Packaging Products

In: State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM)

Author

Listed:
  • Julen Castillo-Apraiz

    (University of the Basque Country UPV/EHU)

  • Jesús Manuel Palma-Ruiz

    (Universidad Autónoma de Chihuahua)

  • Mauricio Iván García-Montes

    (Universidad Autónoma de Chihuahua)

Abstract

Consumer knowledge of environmental concerns is raising demand for environmentally friendly items, which implies taking into account products’ packaging. Not surprisingly, multinational corporations are concentrating on packaging advancements in order to decrease waste, increase recycled content, and develop more renewable packaging materials. Based on the theory of planned behavior, we aim to assess the antecedents of purchase behavior by using partial least squares structural equation modeling (PLS-SEM) for data analysis. Data were obtained from 388 completed surveys in late 2020 through Qualtrics platform. The questionnaire was mainly distributed to supermarket customers in Mexico.

Suggested Citation

  • Julen Castillo-Apraiz & Jesús Manuel Palma-Ruiz & Mauricio Iván García-Montes, 2023. "The Impact of Subjective Norms, Perceived Behavioral Control, and Purchase Intention on Purchase Behavior of Eco-Friendly Food Packaging Products," Springer Proceedings in Business and Economics, in: Lăcrămioara Radomir & Raluca Ciornea & Huiwen Wang & Yide Liu & Christian M. Ringle & Marko Sarstedt (ed.), State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM), pages 99-104, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-34589-0_11
    DOI: 10.1007/978-3-031-34589-0_11
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