IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-34589-0_10.html
   My bibliography  Save this book chapter

Similarities in Factors Affecting Online Shopping Intention in Ecuador and Peru: A Multigroup Analysis

In: State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM)

Author

Listed:
  • Vasilica-Maria Margalina

    (CESINE Centro Universitario)

  • Alberto Magno Cutipa Limache

    (Escuela Profesional en Administración, Universidad Nacional del Altiplano de Puno)

Abstract

The objective of this chapter is to analyze if there are similarities on the effects of online shopping channel attributes and perceived risks on online shopping intention among shoppers from Ecuador and Perú. For this purpose, a survey has been applied to Bachelor students from both countries for evaluating their behavior on fashion online shopping. The hypotheses were tested by applying a multigroup PLS-SEM analysis. The results show that convenience and perceived risks are the factors that explain online shopping behavior. It has also been found a significant effect of institutional trust on perceived risk. But, contrary to expectations, higher perceived risks and higher institutional trust resulted in higher perceived risks of online shopping. However, institutional trust has a low explicative and predictive relevance. As a result of multigroup analysis, it seems that there are no significant differences between the two countries, but the external model assessment and the MICOM and PLSpredict analysis indicate that the path-model analysis must be performed separately for each country.

Suggested Citation

  • Vasilica-Maria Margalina & Alberto Magno Cutipa Limache, 2023. "Similarities in Factors Affecting Online Shopping Intention in Ecuador and Peru: A Multigroup Analysis," Springer Proceedings in Business and Economics, in: Lăcrămioara Radomir & Raluca Ciornea & Huiwen Wang & Yide Liu & Christian M. Ringle & Marko Sarstedt (ed.), State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM), pages 85-98, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-34589-0_10
    DOI: 10.1007/978-3-031-34589-0_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-34589-0_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.