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Satisfaction of Visitors with Folklore Festivals in Slovakia

In: Tourism, Travel, and Hospitality in a Smart and Sustainable World

Author

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  • Andrej Malachovský

    (Matej Bel University)

Abstract

Folklore festivals in Slovakia have a rich history and a strong tradition. They are among the most common events that began to be organized in the middle of the twentieth century. Today, selected festivals are among the most popular and most visited events in our territory, so they are an important part of the anthropogenic offer of domestic tourism. The importance of similar festivals is constantly growing because they develop culture and support artistic creation. The aim of this paper is to examine consumer behavior and product satisfaction with selected folklore festivals in Slovakia. The research sample consists of four festivals with the highest attendance. A structured questionnaire was used for data collection, which was placed on social networks. The obtained data were processed by selected methods of descriptive statistics and graphically interpreted. The results of the research indicate reserves in terms of comprehensive provision of the festival product, the aim of which is to achieve the satisfaction of visitors. We classify the product of folklore festivals among the products of cultural tourism. The main task of the festival product is to provide the event visitor with a comprehensive experience. It is also important to thoroughly secure the festival and satisfy the basic needs of the visitor.

Suggested Citation

  • Andrej Malachovský, 2023. "Satisfaction of Visitors with Folklore Festivals in Slovakia," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 593-606, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-29426-6_37
    DOI: 10.1007/978-3-031-29426-6_37
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