IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-29426-6_34.html
   My bibliography  Save this book chapter

Behavior Analysis of Glamping as a Novel Tourism Marketing Trend

In: Tourism, Travel, and Hospitality in a Smart and Sustainable World

Author

Listed:
  • Ioanna Giannoukou

    (University of Patras)

  • Eirini Fafouti

    (Open University)

  • Constantinos Halkiopoulos

    (University of Patras)

Abstract

In the current period, the influence of mass tourism has begun to diminish due to measures and travel limitations. In the post-COVID period, variations in tourist demand and consumption patterns are evident. In this research paper, the concept of alternative tourism is analyzed, along with its characteristics and philosophy, with an emphasis on camping as well as a profile analysis of campers. In addition, the concept of Glamping, a trend in alternative tourism that blends living in nature with the conveniences of a luxury hotel, is examined. There is a review of the evolution of Glamping and the locations where it is practiced, as well as an examination of the profile of tourists who habitually select Glamping and their variations from campers. In addition, a focused behavioral study is undertaken on a sample of 135 individual campers (N = 135) by inquiring about their preferences for luxury camping. Through data analysis, rules are extracted, the research’s findings are presented, and conclusions are drawn. Finally, the long-term sustainability of this modern type of tourism in contrast to current mass tourism (camping) is evaluated through the development of new innovative tourism services and their dissemination via contemporary digital marketing channels.

Suggested Citation

  • Ioanna Giannoukou & Eirini Fafouti & Constantinos Halkiopoulos, 2023. "Behavior Analysis of Glamping as a Novel Tourism Marketing Trend," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 537-562, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-29426-6_34
    DOI: 10.1007/978-3-031-29426-6_34
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-29426-6_34. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.