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Gastronomy Tourism in Athens, Motivations and Resources: A Push and Pull Approach

In: Tourism, Travel, and Hospitality in a Smart and Sustainable World

Author

Listed:
  • Charilaos Kalpidis

    (Harokopio University of Athens)

  • Fragiskos Bersimis

    (Univesrity of Piraeus)

  • Paris Tsartas

    (Harokopio University of Athens)

Abstract

The study aims to utilize the push–pull factors approach to address the internal motives of tourists and their preferred gastronomy-related resources in the capital city of Greece, Athens. The quantitative approach was applied, with data collected using the methodological research instrument of a specifically designed structured questionnaire. A tourist survey was conducted, generating a number of participants (N = 640) responses. Exploratory data analyses on push and pull factors were conducted with appropriate parametric and non-parametric statistical tests. The results revealed that the sensory experience—taste of food and cultural motivators (authentic experience, knowledge of different cultures) are the primary motivators for their trip. The most significant gastronomical resources (pull factors) were core food tourism appeals (Greek cuisine restaurants and taverns for casual dining). The research results add to the comprehension of food travel motivations and attractions from a tourist’s and the destination’s viewpoint, with relevant implications for restaurant entrepreneurs, Destination Management Organizations (DMOs), and tourism policy planners.

Suggested Citation

  • Charilaos Kalpidis & Fragiskos Bersimis & Paris Tsartas, 2023. "Gastronomy Tourism in Athens, Motivations and Resources: A Push and Pull Approach," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 499-526, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-29426-6_32
    DOI: 10.1007/978-3-031-29426-6_32
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    More about this item

    Keywords

    Gastronomy tourism; Travel motivation; Push and pull factors;
    All these keywords.

    JEL classification:

    • Z39 - Other Special Topics - - Tourism Economics - - - Other

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