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Transformative Tourism as a Mean of Region’s Sustainable Development

In: Tourism, Travel, and Hospitality in a Smart and Sustainable World

Author

Listed:
  • Ekaterina Buzulukova

    (Senior researcher of Lomonosov’s Moscow State University)

Abstract

Transformational tourism opens new opportunities for travel companies and recovering tourism industry in the period of pandemic and restrictions. Despite this constrains, travelers are looking for new ways of traveling and getting impressions. Transformative tourism aims to expand the vision of familiar things and rediscover them, sometimes even making changes in tourist attitudes and beliefs. This article goal is to show possibilities of transformative tourism as a tool to overcome the crises in the tourism industry for sustainable regions’ development. Based on transformative tourists experience in Russia, South Africa and Turkey, content analysis of feedbacks, qualitative and quantitative research, we have discovered great potential for the travel industry recovery by means of the transformative tourism: preservation of the region's heritage and nature, support of SMEs, increasing interest to local cultures, improving the place image, create a tolerance to different cultures and nations, shape respect for the environment and nature, foster personal development. The article will be interesting for municipal leaders, travel companies and researchers.

Suggested Citation

  • Ekaterina Buzulukova, 2023. "Transformative Tourism as a Mean of Region’s Sustainable Development," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 127-137, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-26829-8_8
    DOI: 10.1007/978-3-031-26829-8_8
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