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Pilot Survey to Investigate Participation in Exercise for All Programs and Sport Events and Their Impact on the Evaluation of the Attica Region

In: Tourism, Travel, and Hospitality in a Smart and Sustainable World

Author

Listed:
  • Christina Avloniti

    (Democritus University of Thrace)

  • Georgia Yfantidou

    (Democritus University of Thrace)

  • Charilaos Kouthouris

    (University of Thessaly)

Abstract

Sport events are one of the most important and constantly developing parts of events industry. Municipalities organize exercise for all programs, and nowadays, they are involved in the organization of local sport events (Balaska, 2007, 2013). The ability of sport events to attract visitors—tourists, their positive economic impact, but also their wide coverage by the media contribute to the development of destination tourism promotion strategies (Balaska, 2013). Also, sport events improve personal well-being and the quality of life of the participants, as well as they promote an active lifestyle (Alexandris et al, 2012; Balaska & Kouthouris, 2014). Furthermore, sport tourism events are used to enhance the image of the destination (Keller, 1993). suggested that brand image consists of elements with features, benefits, and attitudes toward the “product.” Understanding these characteristics would help to identify the elements that determine the image of sport tourism event, which seemed to consist of images related to organization, environment, physical activity, socialization, self-fulfillment, and emotions (Kaplanidou & Vogt 2007). This study attempted to estimate and understand the relationship between the image of a small-scale sport tourism event, its impact on destination image, and the profile of participants. The study involved 203 individuals, who participated in municipal exercise for all programs and sport events in various municipalities of Attica. Participation was voluntary, and participants were informed by public invitation. The questionnaire, which was used, was translated from (Kaplanidou and Kaplanidou, 2006) scale about the effect of sport event image on destination image. The results of this research could help to provide destination marketers and sport event marketers with insight into how various entities should be best combined according always to the participants’ profile.

Suggested Citation

  • Christina Avloniti & Georgia Yfantidou & Charilaos Kouthouris, 2023. "Pilot Survey to Investigate Participation in Exercise for All Programs and Sport Events and Their Impact on the Evaluation of the Attica Region," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 667-684, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-26829-8_42
    DOI: 10.1007/978-3-031-26829-8_42
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