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Consumers’ Perceptions Regarding Film Tourism at the Level of the Tourist Destination Transylvania

In: Tourism, Travel, and Hospitality in a Smart and Sustainable World

Author

Listed:
  • Diana Foris

    (Transilvania University of Brasov)

  • Florina-Nicoleta Dragomir

    (Transilvania University of Brasov)

  • Tiberiu Foris

    (Transilvania University of Brasov)

Abstract

The film-generated tourism is a relatively recent phenomenon that has grown mainly due to the influence of mass media and social media, because film and television are a strong force in attracting tourists, directly or incorporated into the marketing strategy of the tourist destination. Film and television are tools that can be used to shape the image of a tourist destination and to encourage tourism. The aim of the paper is to identify the opinions of young consumers regarding the travel and the tourism generated by the film at the level of the tourist destination Transylvania. In this respect, a quantitative marketing research was conducted. The results of the study highlighted the positive attitude of young consumers toward film tourism and the potential benefits of this form of tourism regarding the development of tourist destinations. The results of the study are released for the managers of tourist destinations in order to develop attractive and successful destinations. The paper also offers suggestions for future research directions.

Suggested Citation

  • Diana Foris & Florina-Nicoleta Dragomir & Tiberiu Foris, 2023. "Consumers’ Perceptions Regarding Film Tourism at the Level of the Tourist Destination Transylvania," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 483-491, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-26829-8_30
    DOI: 10.1007/978-3-031-26829-8_30
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    More about this item

    Keywords

    Film tourism; Tourist destinations; Quantitative research; Transylvania;
    All these keywords.

    JEL classification:

    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature
    • Z31 - Other Special Topics - - Tourism Economics - - - Industry Studies
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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