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Insights into African-Led Food Start-Ups and How They Are Thriving Using a Qualitative Approach

In: COVID-19, Supply Chain, Climate Change, and Sustainable Development in Africa

Author

Listed:
  • Pearl Ogekuwor Kitcher

    (Chocolart Haus, Greater-Accra, Ghana; MSc. Public Health Nutrition graduate, University of Chester)

  • Sylvester Asiedu

    (Information Systems Consultant and Startup Entrepreneur, Alumnus of the University of Ghana Business School)

  • Josephine Yeboah

    (University of Chester)

Abstract

The African population is about 60% youthful, and there is chronic unemployment among the youth on the continent (Awogbenle & Iwuamadi, 2010; Jardim, 2021). On average, a graduate is likely to land their first paying job 3 years after graduation (Arthur-Holmes et al., 2022). Therefore, most graduates resort to taking more academic courses or starting a business to survive harsh economic situations on the continent.

Suggested Citation

  • Pearl Ogekuwor Kitcher & Sylvester Asiedu & Josephine Yeboah, 2023. "Insights into African-Led Food Start-Ups and How They Are Thriving Using a Qualitative Approach," Springer Proceedings in Business and Economics, in: Shani D. Carter (ed.), COVID-19, Supply Chain, Climate Change, and Sustainable Development in Africa, chapter 0, pages 107-113, Springer.
  • Handle: RePEc:spr:prbchp:978-3-031-26121-3_8
    DOI: 10.1007/978-3-031-26121-3_8
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