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What Makes People So Fond of Food Travel Vlogs? A Preliminary Study

In: Information and Communication Technologies in Tourism 2023

Author

Listed:
  • Wenliang (Max) Li

    (University of Surrey)

  • Yoo Ri Kim

    (University of Surrey)

  • Caroline Scarles

    (University of Surrey)

Abstract

The large consumption of food travel vlogs during the COVID-19 pandemic shows its potential for destination promotion. However, little research has been done on this video form. This study explores the difference in food travel vlogs, short videos, live videos, and DMO promotion videos (DPVs) and concludes four distinctive characteristics of food travel vlogs (storytelling, authenticity, intimacy, and presence) through 38 semi-structured interviews. A Stimulus-Organism-Response (SOR) model-based conceptual framework is proposed to help understand the mechanism underlying the influence of food travel vlogs on travellers. This study hopes to provide theoretical and practical implications for destination management and vlogging practices.

Suggested Citation

  • Wenliang (Max) Li & Yoo Ri Kim & Caroline Scarles, 2023. "What Makes People So Fond of Food Travel Vlogs? A Preliminary Study," Springer Proceedings in Business and Economics, in: Berta Ferrer-Rosell & David Massimo & Katerina Berezina (ed.), Information and Communication Technologies in Tourism 2023, pages 154-159, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-25752-0_17
    DOI: 10.1007/978-3-031-25752-0_17
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