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Serious Game Reality and Industrial Museum: The ‘Bryant and May Match Factory’ Project in the Peoples’ History Museum (UK)

In: Extended Reality and Metaverse

Author

Listed:
  • Timothy Jung

    (Manchester Metropolitan University)

  • Mariapina Trunfio

    (University of Naples ‘Parthenope’)

  • Salvatore Campana

    (University of Naples ‘Parthenope’)

Abstract

This paper capitalises on the opportunities and challenges to explore similarities and differences between consolidated new realities – augmented reality, virtual reality, and mixed reality – and hybrid technological realities to explore how the serious game reality’s technological and functional elements influence visitors’ experiences in museum and post-experience behaviours. Findings validate the influence of serious game reality functional elements on visitors’ experiences, showing how embodiment continues to remain closely correlated to traditional experience to drive post-experience behaviours. However, some theoretical questions remain open, considering the influence of 4.0 experience on museum post-experience.

Suggested Citation

  • Timothy Jung & Mariapina Trunfio & Salvatore Campana, 2023. "Serious Game Reality and Industrial Museum: The ‘Bryant and May Match Factory’ Project in the Peoples’ History Museum (UK)," Springer Proceedings in Business and Economics, in: Timothy Jung & M. Claudia tom Dieck & Sandra Maria Correia Loureiro (ed.), Extended Reality and Metaverse, pages 157-167, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-25390-4_15
    DOI: 10.1007/978-3-031-25390-4_15
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