IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-22749-3_50.html
   My bibliography  Save this book chapter

The Effect of the Length of the Inquiry Form on the Conversion of the Corporate Website

In: Advances in Empirical Economic Research

Author

Listed:
  • Tereza Ikášová

    (Silesian University in Opava, School of Business Administration in Karvina, Department of Informatics and Mathematics)

Abstract

The corporate website helps entrepreneurs and companies present their activities. At the same time, websites are an interesting channel that can generate new orders for them and, consequently, profits. That is why it is important to pay enough attention to how the website looks, works, and fits into the overall communication of the brand. Visitors are influenced by various factors that can affect conversions. The aim of this chapter is to find out what role the form of the content and the complexity of the inquiry form can play in the conversion on the corporate website. The tracked conversion in this case was the submission of a student internship application form. Fictitious sites were created for the experiments which look the same, but only the monitored variables change. The students chose one of them and then described in the questionnaire the reason why they chose the site. The data obtained were evaluated using methods of applied statistics methods. Nonparametric tests, namely, the Pearson chi-square test, were used to work with the data. The results of the experiment show that the length of the form did not play a role in the decision-making of the respondents. On the contrary, the offer of the internship structured in points was statistically significant and influenced the decision-making of the respondents.

Suggested Citation

  • Tereza Ikášová, 2023. "The Effect of the Length of the Inquiry Form on the Conversion of the Corporate Website," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Advances in Empirical Economic Research, chapter 0, pages 813-824, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-22749-3_50
    DOI: 10.1007/978-3-031-22749-3_50
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-22749-3_50. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.