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Integrated Digital Sales Platform for the Solution of Customer Needs

In: Digital Management in Covid-19 Pandemic and Post-Pandemic Times

Author

Listed:
  • Antonia Louisa Biel

    (University Fresenius Cologne)

Abstract

The digital transformation is pervasive, ubiquitous, and changing not only the market, but also its people and environment. Moreover, the COVID-19 pandemic speeded up the adoption of digital technologies significantly. The entire world population was confronted with an unpredictable situation and had to immediately adapt their daily lives completely. It had a significant impact on the work environment and transformed the way companies in all sectors and regions do business. Also, in the area of B2B sales, the pandemic forced buyers and sellers to undergo a huge digital transformation. These changes confront sales with new customer requirements, diverse opportunities and challenges of digital transformation, and various new possibilities to support and accelerate B2B sales through digital modules.

Suggested Citation

  • Antonia Louisa Biel, 2023. "Integrated Digital Sales Platform for the Solution of Customer Needs," Springer Proceedings in Business and Economics, in: Richard C. Geibel & Shalva Machavariani (ed.), Digital Management in Covid-19 Pandemic and Post-Pandemic Times, pages 69-77, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-20148-6_7
    DOI: 10.1007/978-3-031-20148-6_7
    as

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