IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-18663-9_7.html
   My bibliography  Save this book chapter

Effects of Country-of-Assembly Image on Purchase Intention: The Case of Algerian Renault Symbol Car

In: Research on Islamic Business Concepts

Author

Listed:
  • Marsel Fatima

    (Ain Farès)

  • Hamdani Nadjat

    (Relizane University)

Abstract

The aim of this study is the test the impact of assembly country image on purchase decisions. Data were collected by a questionnaire from consumers. A total of 300 questionnaires were distributed to consumers. Country-of- assembly Image, the dependent variable, was measured using (Martin and Eroglu (Journal of Business Research 28:191–210, 1993; and Nagashima, Journal of Marketing 34:68–74, 1970) scale; purchase intention, the Independent Variable was measured using (Azjen in The Country of Origin and Brand Image Effect on Purchase Intention of Smartphone in Surabaya—Indonesia, MCSER Publishing, Rome, Italy, 2015) scale; Structural Equation Modeling by using AMOS and SPSS programs was used to test the hypotheses. The results indicated that the effect Assembly country image is significant and direct on consumer purchase intentions in the case of renault symbol car.

Suggested Citation

  • Marsel Fatima & Hamdani Nadjat, 2023. "Effects of Country-of-Assembly Image on Purchase Intention: The Case of Algerian Renault Symbol Car," Springer Proceedings in Business and Economics, in: Veland Ramadani & Baker Ahmad Alserhan & Leo Paul Dana & Jusuf Zeqiri & Hasan Terzi & Mehmet Bayirli (ed.), Research on Islamic Business Concepts, pages 103-109, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-18663-9_7
    DOI: 10.1007/978-3-031-18663-9_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-18663-9_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.