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The Impact of Attitude and Subjective Norms on Customers Behavior Toward Islamic Banking: Evidence from Palestine

In: Research on Islamic Business Concepts

Author

Listed:
  • Abdelrahman H. Ahmed

    (Al-Quds Open University)

Abstract

The main point of this study is to investigate issues in regards to Palestinians’ decisions and inclinations toward Islamic financing, and assess their present and potential impact on their decision to adopt an Islamic banking system. This study intends to investigate consumers’ behavior toward Islamic banks, and investigates the most important factors influencing the adoption decision, and models the consumer behavior process toward Islamic banks depending on the theory of reasoned action and the theory of planned behavior and its two main variables: attitudes (A) and subjective norms. A sample of 400 respondents has been selected for this research using one-stage stratified sampling technique in which the population is divided into two discrete groups: Islamic banking customers and non-customers. Statistical techniques, such as frequencies, simple linear regression, logistic regression, and other related statistical analysis techniques have been applied. Behavioral intention to adopt Islamic mode of banking was found to be primarily driven by attitudes (A) toward Islamic banking. Subjective norms (SN) was found to have minimal effects on the intention to adopt Islamic banking.

Suggested Citation

  • Abdelrahman H. Ahmed, 2023. "The Impact of Attitude and Subjective Norms on Customers Behavior Toward Islamic Banking: Evidence from Palestine," Springer Proceedings in Business and Economics, in: Veland Ramadani & Baker Ahmad Alserhan & Leo Paul Dana & Jusuf Zeqiri & Hasan Terzi & Mehmet Bayirli (ed.), Research on Islamic Business Concepts, pages 53-69, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-18663-9_4
    DOI: 10.1007/978-3-031-18663-9_4
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