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Factors Affecting Consumers’ Attitude and Intentions Toward Online Events During the COVID-19 Pandemic

In: Digitalization and Big Data for Resilience and Economic Intelligence

Author

Listed:
  • Otilia-Elena Platon

    (Bucharest University of Economic Studies)

  • David-Florin Ciocodeică

    (Bucharest University of Economic Studies)

  • Margareta-Stela Florescu

    (Bucharest University of Economic Studies)

  • Ştefan Claudiu Căescu

    (Bucharest University of Economic Studies)

  • Olguţa-Anca Orzan

    (University of Medicine and Pharmacy “Carol Davila”)

Abstract

For the events industry, the measures imposed in order to prevent the spread of Coronavirus have generated indefinite postponement or cancellation of many types of events, and event organizers started to relocate their activities online. It is necessary to measure and evaluate the impact of the COVID-19 pandemic on the events industry from the consumers’ perspective. An online survey on a sample of 423 respondents was conducted in this regard. The research aimed to validate a structural model created in order to identify the influence of the COVID-19 pandemic and other factors of influence on the consumers’ attitudes and intentions toward online events. The proposed conceptual model was tested and validated using the specific methodology of structural equation modeling (SEM). The research results could be used by event organizers to meet consumer needs, to overcome the obstacles, and to improve the format and the deployment of online events.

Suggested Citation

  • Otilia-Elena Platon & David-Florin Ciocodeică & Margareta-Stela Florescu & Ştefan Claudiu Căescu & Olguţa-Anca Orzan, 2022. "Factors Affecting Consumers’ Attitude and Intentions Toward Online Events During the COVID-19 Pandemic," Springer Proceedings in Business and Economics, in: Alina Mihaela Dima & Mihaela Kelemen (ed.), Digitalization and Big Data for Resilience and Economic Intelligence, pages 171-182, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-93286-2_13
    DOI: 10.1007/978-3-030-93286-2_13
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