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Sport Venues Evolving to Tourism and Hospitality Giants? Proof of Dynamic Tendency

In: Transcending Borders in Tourism Through Innovation and Cultural Heritage

Author

Listed:
  • Ourania Vrondou

    (University of Peloponnese)

Abstract

Sport venues have extended their role of sport competition hosts to multifaceted social and economic players constantly seeking new ways to increase profitability or at least secure viability of this huge ‘concrete’ investment. With the increase of sport-related traveling being recorded and widely searched in that last three decades, huge over-engineered venues tend to invest further in hospitality initiatives proving their extended value and infinite potential for significant business stimulation. The present study aims to provide evidence of the extent, nature, and patterns of this tendency recently observed through the examination of venue case studies, international sport organization developments and sport tourism market indicators. The offered proof suggests an unavoidable evolution for sport venues towards spectacularizing their infrastructure to become attractive landmarks, embedding of strategic tourism alliances, investing in sponsorship capabilities such as naming rights and enrolling in new partnership schemes in order to gain visitors’ hospitality engagement that go beyond traditional attendance.

Suggested Citation

  • Ourania Vrondou, 2022. "Sport Venues Evolving to Tourism and Hospitality Giants? Proof of Dynamic Tendency," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Andreea Claudia Şerban (ed.), Transcending Borders in Tourism Through Innovation and Cultural Heritage, pages 791-802, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-92491-1_47
    DOI: 10.1007/978-3-030-92491-1_47
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    More about this item

    Keywords

    Sport venues; Sport tourism; Venues attendance; Event tourism;
    All these keywords.

    JEL classification:

    • Z21 - Other Special Topics - - Sports Economics - - - Industry Studies
    • Z23 - Other Special Topics - - Sports Economics - - - Finance
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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