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The Impact of the Early Stages of COVID Pandemic Lockdown on Romania’s Consumers’ Behavior

In: Economic Recovery After COVID-19

Author

Listed:
  • Mosora Mihaela Hrisanta

    (Bucharest University of Economic Studies)

  • Orzan Mihai Cristian

    (Bucharest University of Economic Studies)

  • Vălimărean Ileana

    (Bucharest University of Economic Studies)

  • Caescu Stefan Claudiu

    (Bucharest University of Economic Studies)

Abstract

The COVID-19 (Coronavirus) pandemic represents a historical moment that is certain to change our behavior forever. We are now witnessing numerous changes in the economy: unemployment is on the rise, people are losing their jobs, certain businesses close, and others thrive. This chapter presents, in the first part, the results of a survey carried out on a nationally representative sample of 1015 consumers. The questionnaire is intended to identify the main effects of the crisis caused by the COVID-19 pandemic on Romania’s economy and in particular on the population’s consumer behavior. In the second part of the chapter, we created a mediation model (structural equation modeling) starting from the respondents’ answers in the first part of the study, aimed at measuring the effect of the COVID-19 pandemic on the respondents’ consumer spending. The survey questions were divided by type into seven variables: COVID-19 Effect, government measures, consumer spending, respondents’ financial status, governmental and administrative measures in response to economic events, job change, and economy (inflation, unemployment, and prices).

Suggested Citation

  • Mosora Mihaela Hrisanta & Orzan Mihai Cristian & Vălimărean Ileana & Caescu Stefan Claudiu, 2021. "The Impact of the Early Stages of COVID Pandemic Lockdown on Romania’s Consumers’ Behavior," Springer Proceedings in Business and Economics, in: Alina Mihaela Dima & Ion Anghel & Razvan Catalin Dobrea (ed.), Economic Recovery After COVID-19, pages 299-319, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-86641-9_15
    DOI: 10.1007/978-3-030-86641-9_15
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