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Prevailing Over the Pandemic: An Overview on Private Healthcare

In: Navigating Through the Crisis – A special Issue on the Covid 19 Crises

Author

Listed:
  • Crina Simona Poruțiu

    (Babeș-Bolyai University)

  • Ciprian Marcel Pop

    (Babeș-Bolyai University)

  • Andra Ramona Poruțiu

    (University of Agricultural Sciences and Veterinary Medicine)

Abstract

The global pandemic brought by COVID-19 immediately took effects, with no warning for big and small businesses in all fields. Government measures for coping with this crisis forced businesses to adapt and make quick decisions regarding their activities and resource management against sudden decreases in revenues. While the national healthcare system has been put to a challenge, private healthcare had its own hit, financially wise. Due to legal obligation, dentistry had to seize all non-emergency-related activities, but practices in other private medical fields had to make their own choice whether to close their gates or not, especially when protection against infection was imperative. Managing this kind of crisis has been challenging, especially related to human resource management and to handling the shift of financial resources, from redirecting own funds to accessing any possible national financial help. The aim of this study is to discover how the organisational life was affected in private medical practices during the pandemic and how the issues of profitability and treating patients via means that are consistent with their state of health were intertwined. Using the feedback provided by managers and workers in private healthcare through qualitative research (21 interviews concerning significant challenges, major fears and future recovery measures) has made possible for this study to put a light on the pressure of surviving as a competitive business in times of constraint, in the need to provide care while not deteriorating quality of service and patient satisfaction.

Suggested Citation

  • Crina Simona Poruțiu & Ciprian Marcel Pop & Andra Ramona Poruțiu, 2022. "Prevailing Over the Pandemic: An Overview on Private Healthcare," Springer Proceedings in Business and Economics, in: Silvia L. Fotea & Ioan Ş. Fotea & Sebastian Văduva (ed.), Navigating Through the Crisis – A special Issue on the Covid 19 Crises, chapter 0, pages 27-41, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-82755-7_3
    DOI: 10.1007/978-3-030-82755-7_3
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