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Comparative Analysis of Coronavirus Influence on the Content Generated by Romanian Travel Blogs

In: Strategic Innovative Marketing and Tourism in the COVID-19 Era

Author

Listed:
  • Victor-Alexandru Briciu

    (Transilvania University of Brașov)

  • Arabela Briciu

    (Transilvania University of Brașov)

  • Andrea-Eniko Csiki

    (Transilvania University of Brașov)

Abstract

The present research aims to briefly present the impact that COVID-19 virus has had in the online environment, more precisely, on travel blogs from Romania. Because the tourism sector has been and still is affected by this virus, and the subject under investigation consists of the emphasis on travel blogs analyzed from a comparative perspective, following the articles posted in 2019, from March to May and those posted in 2020 during the same months, we were able to identify the various opportunities not exploited so far in connection with this topic. To analyze the impact of COVID-19 on travel blogs from Romania, the main topics in the selected periods and the differences in the articles posted in the two time sequences, content analysis was chosen as a research method. Implications are addressed to the targeted audience and the conclusions revealed an adaptation of the content of the articles from the perspective of the impact of the virus.

Suggested Citation

  • Victor-Alexandru Briciu & Arabela Briciu & Andrea-Eniko Csiki, 2021. "Comparative Analysis of Coronavirus Influence on the Content Generated by Romanian Travel Blogs," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Stephen J. Havlovic & Natalya Totskaya (ed.), Strategic Innovative Marketing and Tourism in the COVID-19 Era, pages 49-57, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-66154-0_6
    DOI: 10.1007/978-3-030-66154-0_6
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